Amana Brand

Amana brand has a rich history of creating appliances that changed the American household. From the first side-by-side refrigerator to the first consumer-friendly countertop microwave — they’ve always made sure that when it comes to hassle-free living, the customer always come first.

Client
Amana Brand, work done at Aisle Rocket Studios

Roles
UI/UX Designer, Graphic Designer

Tools
Adobe Illustrator, Photoshop, InDesign

Amand Brand homepage. When a category is clicked on, a menu opens up with appliance models that consumers can shop.

Owner center and product registration landing page.

Deliverables
I worked with a team that included a Senior Designer, Associate Creative Director, and copywriters to update Amana Brand’s existing identity. Deliverables included new typography, logo, iconography, and photography style. The entire online shopping experience was also overhauled with the addition of new pages such as an Amana Brand Owner Center, one click homepage shopping experience, and an interactive history timeline. The new brand was then implemented to newsletters, digital banners, and Amana’s blog.

I supported the project by crafting and ideating landing pages, newsletters, digital banners for the the site and advertisements, developing new iconography, and sourcing stock photography for the blog. I also had the opportunity to own the UX/UI design of the Amana brand timeline.

Direction
The new look and feel is bold, creative, fresh, and stands out from other appliance brands that tend to lean towards a lighter color palette and don’t rely heavily on iconography. It’s a nod to their 80+ years of innovation and many more to come.

History timeline landing page. Visitors are encouraged to scroll through each year to read about the brand’s milestones. Upon scrolling, the year navigation will stick to the top of the browser and clicking on a date will jump the visitor down to the dated milestone.

Newsletters for both desktop and mobile.