Amana brand has a rich history of creating appliances that changed the American household. From the first side-by-side refrigerator to the first consumer-friendly countertop microwave — they’ve always made sure that when it comes to hassle-free living, the customer always come first.
Amana Brand, work done at Aisle Rocket Studios
UI/UX Designer, Graphic Designer
Adobe Illustrator, Photoshop, InDesign
I worked with a team that included a Senior Designer, Associate Creative Director, and copywriters to update Amana Brand’s existing identity. Deliverables included new typography, logo, iconography, and photography style. The entire online shopping experience was also overhauled with the addition of new pages such as an Amana Brand Owner Center, one click homepage shopping experience, and an interactive history timeline. The new brand was then implemented to newsletters, digital banners, and Amana’s blog.
I supported the project by crafting and ideating landing pages, newsletters, digital banners for the the site and advertisements, developing new iconography, and sourcing stock photography for the blog. I also had the opportunity to own the UX/UI design of the Amana brand timeline.
The new look and feel is bold, creative, fresh, and stands out from other appliance brands that tend to lean towards a lighter color palette and don’t rely heavily on iconography. It’s a nod to their 80+ years of innovation and many more to come.