Manifest Urban Arts Festival '13
Columbia College Chicago’s annual end of the year urban arts festival, Manifest, is a student-powered event and features graduating students’ showcases, live musical performances, film screenings, gallery shows, lectures, readings, and various other activities. The event is open to the public and spread throughout Columbia’s buildings in the Loop of downtown Chicago. Several large name groups have played at Manifest including Ozomatli in 2005, Lupe Fiasco in 2007, and OK Go in 2008. At the 2013 festival, Chance the rapper headlined the final performance of the day. Every year, a competition is held to find the next creative director and out of about 50 applicants, my initial designs won the public vote and I was chosen to brand Manifest.
Columbia College Chicago
Creative Director, Graphic Designer, Illustrator
Adobe Illustrator, InDesign, Photoshop
I developed the look and feel for the entire brand, which included the color palette, typography, pattern, wordmark, logo, posters, postcards, sticker set, button graphics, tee shirts, lanyards, billboards, and window displays. In addition, I also art directed the festival day of signage and decor for the student booths and alumni events.
The concept for the Manifest 2013 campaign was based on the many different “layers” an individual can have. I drew inspiration from my personal identities as an immigrant, Vietnamese woman who was raised in Oklahoma City. Almost everyone I met at Columbia had such intricate identities too and I felt the best way to showcase these layers was to design a brand that utilized photography, illustration, iconography, and typography together in a fresh and fun way. The result is a colorful identity that allows you to play around with different elements to create individual pieces that stand out on their own, but work perfectly together.