Amana

Amana brand has a rich history of creating appliances that changed the American household. From the first side-by-side refrigerator to the first consumer-friendly countertop microwave — they’ve always made sure that when it comes to hassle-free living, the customer always come first.

I supported the project by crafting and ideating landing pages, newsletters, digital banners for the the site and advertisements, developing new iconography, and sourcing stock photography for the blog. I also had the opportunity to own the UX/UI design of the Amana brand timeline.

• Details

  • Client: Amana

  • Art Direction: Sara Murzyn

• Deliverables

  • Visual identity

  • Style guide

  • Logo

  • Iconography

  • Landing experiences

  • Owner center landing

  • Amana timeline

  • Newsletters and emails

  • Digital banners

  • Blog and social content

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The new look and feel is bold, creative, fresh, and stands out from other appliance brands that tend to lean towards a lighter color palette and don’t utilize illustrative iconography. It’s a nod to their 80+ years of innovation and many more to come.

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