Amana Brand

Amana brand has a rich history of creating appliances that changed the American household. From the first side-by-side refrigerator to the first consumer-friendly countertop microwave — they’ve always made sure that when it comes to hassle-free living, the customer always come first.

I supported the project by crafting and ideating landing pages, newsletters, digital banners for the the site and advertisements, developing new iconography, and sourcing stock photography for the blog. I also had the opportunity to own the UX/UI design of the Amana brand timeline.

    • Visual identity

    • Style guide

    • Logo

    • Iconography

    • Landing experiences

    • Owner center landing

    • Amana timeline

    • Newsletters and emails

    • Digital banners

    • Blog and social content

 

The new look and feel is bold, creative, fresh, and stands out from other appliance brands that tend to lean towards a lighter color palette and don’t utilize illustrative iconography. It’s a nod to their 80+ years of innovation and many more to come.

 

Previous
Previous

Next
Next