Amana Brand
Amana brand has a rich history of creating appliances that changed the American household. From the first side-by-side refrigerator to the first consumer-friendly countertop microwave — they’ve always made sure that when it comes to hassle-free living, the customer always come first.
I supported the project by crafting and ideating landing pages, newsletters, digital banners for the the site and advertisements, developing new iconography, and sourcing stock photography for the blog. I also had the opportunity to own the UX/UI design of the Amana brand timeline.
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Visual identity
Style guide
Logo
Iconography
Landing experiences
Owner center landing
Amana timeline
Newsletters and emails
Digital banners
Blog and social content
The new look and feel is bold, creative, fresh, and stands out from other appliance brands that tend to lean towards a lighter color palette and don’t utilize illustrative iconography. It’s a nod to their 80+ years of innovation and many more to come.